On jackets and hats personalization is embroidered. On tees and hoodies it is printed. The font that is used for personalization is Athletic Block. Personalization also has a limit of 15 characters across. All the letters are capitalized. The dimensions are always 4" wide so if the name is too long it has to be made smaller to fit within those parameters. Personalization font is black or white. and is determined based on the color of the apparel it will be applied to.