Essential is used to identify a piece that the store builder wants to highlight or feature. If there are items under the Essential heading on the store, that means the store Admin is recommending that those pieces be purchased by all customers.
This does not force the customer to purchase these items, they are just pinned to the top of the store and strongly recommended by the Admin as gear that will possibly be utilized as a uniform or is important.
To mark an item in your store as essential:
- Click on the white EDIT button for the desired store
- In the Store Details tab, click on the blue EDIT PRODUCTS button
- Once in this screen, you’ll see all the items in your store in their own window
- Find the item you’re looking to make essential and check the little box next to the text “THIS ITEM IS ESSENTIAL” located beneath the price
- Be sure to click "Save and Shop" once you're done to make sure everything saves correctly